Pepsimoji
Retailer Promos
Back in 2016 when emojis were all the rage, Pepsi capitalized on it with the LTO “Pepsimoji” bottles and their #sayitwithpepsi campaign.
This opened up loads of opportunities to partner with various retailers to drive huge engagement and elevate their promotional campaigns.
In partnership with Little caesar’s, we developed a series of animated shorts that brought the Pepsimoji bottles to life as quirky characters. Each one highlighting how Pizza and Pepsi go perfect together, and driving home their famous $5 Lunch Combo deal.
We also brought the PepsiMoji campaign to life at Pizza Hut. This time, with a new spin – #PizzaHunt.
Complete with custom content from social media's most popular influencers, it was a fun and engaging way to get Pizza Hut lovers to search for Pepsimoji bottles in the wild and rush to their nearest Pizza Hut to redeem for a Free Personal Pan Pizza!
The brands got in on the fun too, with a series of posts which included everything from beauty shots of Pepsi and Pizza Hut Pizza, to custom filters, and animated content that helped drive engagement and keep everyone involved in the #PizzaHunt.
