The Smart Sling idea was born from the insight that the smartwater bottle itself has become just as much of a fashion accessory, as it is a hydration solution.

With water bottle slings rising in popularity, we saw an opportunity take them to the next level with smartwater.

We brought the idea to life with a concept board that showcased the unique design and functionality of the Smart Sling.

We also created a case study video that accompanied the concept board to pitch the idea.

Influencer amplification and activation ideas added even more breath to the concept.

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McDonald's vitaminwater Launch Concept

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Little Caesar's Pepsimoji Promo