The Smart Sling idea was born from the insight that the smartwater bottle itself has become just as much of a fashion accessory, as it is a hydration solution.
With water bottle slings rising in popularity, we saw an opportunity take them to the next level with smartwater.
We brought the idea to life with a concept board that showcased the unique design and functionality of the Smart Sling.
We also created a case study video that accompanied the concept board to pitch the idea.
Influencer amplification and activation ideas added even more breath to the concept.
