This is How
We Chill
When Coors Light’s “Chill” campaign started to cool off too much at retail, they came to us to revive it. This was during a time when our overworked, screen-obsessed target had lost their ability to chill.
So we created a summer campaign to remind them how—featuring a unique scannable LTO pack, mesmerizing digital shorts, and a collection of Chill swag to help them get into the right frame of mind.
The campaign key visual heroed the scannable LTO “sunglass” pack nestled among the iconic Rocky Mountain Refreshment. The activation was simple and super effective—scan the shades on the pack to get cool content, and enter for a chance to win exclusive Coors Light Ray-Bans.
We created “Chill Experiences” in both wide and vertical formats, serving as the perfect escape for our relaxation-starved millennial audience.
And we also localized them by market with a simple end card treatment.
Bold, attention-grabbing POS and display was also highly scalable to work in a variety of retail formats.
Ray-Ban Prizing with
custom Coors Light case.
We brought our digital content to life as sweet retro style tees.
A behind-the-scenes look at some concept sketches for the digital shorts.