Fanta Global
Relaunch
The re-formulation of Fanta meant a relaunch campaign for the brand. The new taste promised to bring a new level of craveability to it’s already cult-like fan base.
We started with a CTA that enticed soda lovers to succumb to their taste bud’s desires. Then we visualized the exact moment of crave and put it at the center of everything.
We set out to make visuals that you can almost taste.
Our key visuals took a first-person dive into the craveability of the new Fanta, with expressive graphics that enhanced the fizzy orange flavor.
Each one featuring a different pack specific to that global market.
For certain applications such as digital, social and OOH, we captured irresistible macro images that engulfed viewers in the fizzy bubbly orange Fanta liquid.
In cinemas around the world, we captivated moviegoers with epically craveable slow motion 30 second spots.
Fanta Pop-Up Experiences delighted fans in key cities with unique sensorial creations such as a limited edition Fanta perfume, and Fanta scented car air fresheners.
In select U.S. cities, we partnered with local street artists to paint Fanta murals that were equipped with a motion sensing Fanta scent sprayer. As unsuspecting people passed by, they were treated to an whiff of deliciously orang bliss.
