Fuel Their Game was a fully integrated and engaging omnichannel program that we developed for Gatorade exclusively for Walmart.
A full takeover brand showcase integration on Walmart.com delivered shareable content designed to provide expert insights and advice on hydration and best training practices, while also offering some inspiration for teen athletes, and purchase incentives for their moms.
Our key visual featured Gatorade’s portfolio of Prime, Perform and Recover products – designed to provide a complete hydration solution for athlete’s. The POS drove shopper’s to the brand page on Walmart.com where they can engage with various educational content and get offers.
Once on the brand page, users could explore educational videos on hydration, tips and advice from sports professionals, and nuggets of motivation that we provided through visuals and graphic quotes. When users shared the content, they would receive discounted offers on Gatorade products.
Above is an example of an educational hydration video we created for the brand page.