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Packaging
While DVDs may be a thing of the past, these designs represent so much more than the medium they were created for.
The tell the stories of incredible athletes and entertainers who gave everything for their craft.
Mick Foley 3 Disc Set
Mick Foley and his many persona’s are some of the most beloved in WWE history. The concept for this was to showcase all of Mick’s characters set within an elegant high-brow residence, surrounded by some of the most iconic artifacts from his WWE career. On the cover, Mick is shown as himself, seated on a fancy chair with a book, and socko in hand—ready to tell his story. The interior flaps feature a spread of Mick and all of his persona’s at a dining table conversing. His signature smiley face appears on each disc along some of his most recognizable wardrobe cues. This is one of my favorite projects from my WWE days.
Undertaker 3 Disc Set
Undertaker is regarding by many die-hard WWE fans as the greatest ever—appropriately nicknamed “The Phenom”, he captivated audiences with his otherworldly charisma and lore. This set is a tribute to his career and amazing 20-0 streak of WrestleMania match victories.
The Rock 3 Disc Set
I had the privilege of designing and art directing the packaging for The Rock’s DVD set. The creative from cover to cover consists of a combination of in-ring action imagery from throughout his career, and studio photography from his much anticipated first-time return to the WWE.
Rey Mysterio 3 Disc Set
Rey Mysterio is one of the most vibrant and exciting stars in WWE history. His array of masks and high-flying moves in the ring were a sight to behold, and the mystery of the face behind the mask was a core piece of his character and story. That element of mystery and his colorful persona were carried out in this packaging concept—particularly on the cover with the tension of seeing just a small piece of his face as he teases the viewer by removing his mask to provide just a small glimpse.
RAW 100: The Top 100 Moments in Raw History 3 Disc Set
To commemorate the 1000th episode of Monday Night Raw, WWE released the “Raw 100” set, featuring the top 100 moments in Raw history. The concept was simple; show an iconic image from every moment of the top 100. It worked out perfectly, as we were able to neatly grid out 25 images on each of the four panels of the digipack. Since the digipack itself was full of only images, we used an outer slip cover with a sleek and minimal design that featured the title treated with a metallic embossed print.
