Launched in 2019, Miracle-Gro Performance Organics needed to break through and establish a connection with modern millennial gardeners, who are just as focussed on what grows their plants, as they are on how big they grow.

From our fresh and bold visuals and authentically simple tone, to engaging activation and strategically targeting media. we were able to usher in a whole new crop of gardeners to the Miracle-Gro brand.