vitaminwater
Summer Shopper Campaign

vitaminwater revamped its visual design system and asked us to create shopper POS that made them synonymous with summertime fun and hydration.

The result was the perfect marriage of brand identity and seasonality that drove sales and got more vitaminwater in more hands throughout the summer.

We developed a flexible design system that highlighted the vibrant color pallet within the vitaminwater’s vast portfolio in a way that also nodded to summer fun, using abstract but simple shapes and forms, and playful messaging that brings it all together.

Dynamic impact retail display concepts provided modularity and stopping power in-store.

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