smartwater
Epic Getaway
Campaign
smartwater is all about providing unconventionally smart hydration. So when they run a summer sweeps promotion, it has to be equally unconventional.
To do that, we partnered with Modern Adventure to offer incredibly unique summer getaway experiences at a few truly unconventional destinations.
With Zendaya as the face is the brand, our key visual and POS continued the simple, clean aesthetic that smartwater has established over the years.
We drove shoppers to the campaign microsite where they could learn all about the unique summer adventures being offered, and enter for a chance to win the destination of their choosing.
In-store POS and an attention-grabbing designed to look like an Airstream camper fully stocked with smartwater, helped drive awareness and buzz for the campaign, with shoppers.
On social, we partnered with the very popular @probablyshannon to help spread the word, highlighting her own experience at one of the destinations and sharing the content we captured with her mass following.